More than 10 years ago, some students from the University of Havana decided to create a way to gather and circulate information about all the major cultural events happening in the city. This is how the idea of Kewelta emerged in April, 2005.
They created a simple mailing list some friends subscribed to, and it quickly started to be used by many people.
With the support of cultural institutions, especially “Asociación Hermanos Saíz” and “Cubarte”, Stéphane Ferrux, president of Cuba Autrement and sponsor of Kewelta for many years, and Jesús García and Nery Vergara, the team created a portal in www.kewelta.cu thousands of people freely accessed to every month and they managed to develop the idea until it became the electronic Cultural Bulletin Board of the city.
More than a decade of hard work to support a platform that identified Cuban culture, without making any profits, speaks volumes about the genuine nature of the project. Kewelta was being developed at first in its creators' homes; they would pay for their mobile services, attendance to events, transportation, and other expenses.
In 2009, Kewelta, along with the portal, had the summer electronic cultural bulletin board, and a TV show in “Canal Habana”. For two months, 40 000 printed copies of the electronic Cultural Bulletin Board were distributed weekly in all municipalities in the capital city, for a total of 320 000 copies.
In the last three years, Kewelta worked on a publication project. It consisted in a weekly 32-page full-color cultural magazine in two languages, and 40 000 copies to be distributed in Havana and Varadero.
In search for the necessary investment for printing, production, and distribution, the owner of an important publishing house was contacted and then a key question emerged: Was Kewelta able to serve 500 clients each week? The answer led to the conclusion that the team was able to manage the information, but new tools were needed in order to work with so many clients.